A good article by Bill Hunt discussing segmentation and managing multilingual and/or regional sites. Bill reinforces the need to segment content in a way that can then be geographically targeted in Google webmaster tools. At this time Google webmaster tools does not allow geographic targeting based on name value pairs in query strings. If your site is not depending on regional domain names or servers with the same IP as the targeted country, then paying attention to content segmentation is a must.
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