Eye-Fi is a memory card with wi-fi capability built-in. It allows you to wirelessly transfer pictures from your camera to your computer or your mobile phone instantly. It also geotags your pics. For more info visit http://t.lizd.us/kDIV5r .

Why I love it …

Imagine wanting to capture a picture that you want to share immediately. You have your cell phone in hand and you know it will capture the picture which enables you to share right then. On the other hand it is an awesome scene you want to capture and you desire quality. So what do you do?

This is where the eye-fi comes in handy. Just snap a pic with your higher end camera and instantly send it to your mobile phone to share. Now you have your instant share and a high quality capture for latter use.